Right Method, Right Answer
We explore and make sense of consumers – their behaviours, attitudes, & lifestyles – in a way that helps our clients to develop their products, brands, and communications more effectively.
We draw on the latest thinking on brand and communications as well as the wider world of cultural anthropology and social science. We listen to stories, watch people’s behaviour and engage in two-way co-creative conversations.
We use a range of qualitative research techniques, our cultural experience and understanding, and our market knowledge to work with clients to uncover insights that will truly inform business strategy.
Our Methodologies are:
In-home and in-situ research
Product placement and product trial
Mapping and engagement mapping
Need state archetype
Plante-room-party brand Exercises